Our Editorial Guidelines

Providing you with accessible, reliable, readable information is our editorial team’s top priority. Liebscher & Bracht’s web content is researched, written, and reviewed by our dedicated in-house editorial staff and medical reviewers. Our content goes through a strict quality control process to meet our exacting standards. You’ll find all the information about our content creation guidelines here.

Our Vision

Our vision is a life free of pain for everyone. To achieve our goal, we provide content that helps people help themselves against discomfort. 

Liebscher & Bracht’s health content results from 35 years of therapeutic experience. In addition to pain-relieving exercises, our editorial content includes information about the causes and symptoms of, and in some cases, conventional treatment methods for various pain conditions.

Liebscher & Bracht’s content is easily accessible, understandable, current, scientifically sound, and free of charge. Our content can be used independently of or in addition to conventional therapies and treatments.

Please note: our content should not replace a consultation with a physician. 

Our content can:

• help you prepare for a visit to the doctor’s surgery, 
• provide you with facts about various conditions,
• help you classify a condition,
• show you how to relieve or manage pain with exercise.

People who have had physical therapy for a pain condition but continue to suffer chronic pain or people who suffer chronic pain despite surgery and treatment may particularly benefit from Liebscher & Bracht’s low-risk exercises.

Our Team and Our Editorial Process

All content on our website is written by Liebscher & Bracht. The team creating our editorial content is made up of editors, medical journalists, and proofreaders with diverse qualifications and backgrounds that include medicine, journalism, education, language studies, and digital marketing. Each team member participates in our annual professional development program to keep their skill sets fresh.

Roland Liebscher-Bracht and Dr. Petra Bracht developed the Liebscher & Bracht Pain Therapy. To ensure that our editorial content complies with their philosophy of pain relief, both Roland and Petra oversee the creation of each article from the research phase to publication. 

Our articles are cited, medically reviewed, and proofread to ensure scientific accuracy and quality of writing.

What We Consider When Creating Content

• Scientific Accuracy. We source our information from only reputable, industry-leading medical journals, studies, and reference books authored by experts in their respective fields.  Each article’s sources are listed at the bottom of the webpage. Our editorial content is reviewed regularly so we can include the results of new research.
• Quality Control. Our articles are written by an editorial team with extensive experience in the field of medical journalism. 

  Each article undergoes our rigorous quality control process before publication. First, the piece is edited for spelling, grammar, and style using various online tools. Next, it is reviewed for scientific accuracy, citations and references, organisation of information, and readability. Lastly, an SEO editor reviews the article to ensure it’s user-friendly, optimised for mobile, and that all included links function.

• User Feedback. The feedback we receive from people who read our articles and practise our exercises helps us ensure our content is user-centric. We use success stories, praise, and constructive criticism to improve how we offer our content and what we offer. Our editorial team receives users’ social media messages and emails from our Community Management and Customer Care teams. Open communication with our users allows them to request content from our editors.

Our Tools and Products

Our exercise videos and articles may mention Liebscher & Bracht’s products. Our pain-relieving tools and products result from over 35 years of research and development — they have been designed specifically for our exercises. We believe that performing our exercises with the Liebscher & Bracht tools increases their effectiveness. Our tools help users target their exercises gently and safely while maximising the effect. 

It is possible to do the Liebscher & Bracht exercises by substituting household items for our tools. For example, users can use a belt or towel instead of The Liebscher & Bracht Stretching Strap or a tennis ball instead of the Mini Massage Ball.

The income generated from the sale of our tools and products helps us provide the majority of our content free of charge internationally.

Advertising, Sponsorship, and Financing

https://www.liebscher-bracht.com/en/ is a freely accessible online platform operated by Liebscher & Bracht. There is no external advertising or sponsorship of the content. The services offered by our family business are financed by equity capital, membership fees, subscription fees and the sale of products and fee-based services.